Tasty, Healthier and Trusted Food
Our commitment
We aim to promote healthy dietary choices, without compromising on taste or affordability. In Europe, food is plentiful, yet health is in decline. Poor dietary habits are driving chronic diseases across the region. We’re here to provide better food: food that is nutritious, trustworthy, and meaningful, and aligned with global public health priorities.
Our approach
Healthier products
A healthy product for GBfoods Europe is one that provides the right balance of nutrients according to dietary intake needs. By ensuring our products deliver the right balance of energy and nutrients, we promote the inclusion of fibre and proteins while reducing excess salt, sugar, and saturated fats across our portfolio. All without compromising on taste, satisfaction, naturality, or cultural relevance.
Informed choices
We believe that informed consumers are empowered consumers. That’s why we help people make better food choices by providing clear, science-based nutrition information and transparent labelling, following trusted standards such as the Food Information to Consumers (FIC) regulation and our own internal guidelines. We also make nutrition education accessible through our websites, social media, advertising, influencers, and other channels. Our responsible marketing goes beyond compliance; it’s about helping consumers feel empowered to eat healthier every day.
Partnerships
We engage in strategic partnerships and use new technologies to advance science-based policies, foster innovation, and offer healthier, tasty, and affordable choices for consumers.
Our progress
From 2023 to 2024, we completed more than 316 product renovations, reflecting our ongoing commitment to improving the nutritional profile of our portfolio.
We launched the new Low-Fat D&L Mayonnaise in Belgium, achieving a 57% reduction in saturated fats, along with Yatekomo Yarroz in Spain, an innovative and ultra-convenient ready meal with no saturated fats (0.10 g per 100g).
We reduced salt content by 11% across Liebig soup renovations in France and Belgium and by 3% in Tigullio pesto in Italy.
We also reduced sugar by 10% in Grand’Italia Bolognese sauce in the Netherlands.
In 2025, we also advanced new innovations to offer healthier choices for all, such as the vegan mayonnaise from D&L (Belgium), the Erasco glass jar soups (Germany), and Liebig’s “Soup-in-a -bowl” (France); all developed in line with our internal nutrient profiling approach based on World Health Organization (WHO) nutritional guidelines.
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