Nicolas Ouziel appointed General Manager, France

Barcelona, June 2nd, 2025 — GBfoods Europe is pleased to announce the appointment of Nicolas Ouziel as General Manager, France. Nicolas joins GBfoods from Affinity, where he currently serves as Original Grocery France Market Director.

Nicolas is a seasoned FMCG executive with extensive experience in commercial management and a strong track record of delivering sustainable growth across leading companies such as Mars, Danone, and Fleury Michon. Throughout his career, he has consistently contributed to the performance of the businesses he has led through impactful commercial strategies and a strong consumer-focused approach.

He joined Affinity in September 2019 as Market Director for France and Benelux. Over the past six years, Nicolas has delivered outstanding results, doubling the size of the business by significantly increasing net sales while ensuring long-term, sustainable growth. During this period, he also successfully positioned Ultima as a leading brand in the French pet food market.

Nicolas brings robust leadership capabilities, a strategic mindset, and a highly collaborative approach to teamwork. Known for his ability to drive execution and deliver results, he embodies a leadership style rooted in clarity, partnership, and ambition.

Please join us in congratulating Nicolas on his new role and in wishing him every success.

For media inquiries, please contact: commseurope@thegbfoods.com